Confidential Proposal · For PetMeds Leadership

Digital Infrastructure Rescue Plan

Prepared for: Paul Gouarne & The PetMeds Executive Team.
Context: Turnaround execution, OMS stabilization, and white-label scaling.

I know PetMeds is navigating a critical turnaround. The public OMS failures, the AutoShip friction, and the mandate to return to profitability mean you cannot afford a 6-month RFP or a massive agency retainer.

I already built the solution. The PetMeds Node and the Rural King Node are live. They are pre-wired to plug into your Salesforce OMS and Ordergroove endpoints. This is a pricing model built specifically for a company focused on survival, speed, and growth.

1. The Core PetMeds Node

Replace the broken frontend seams without touching your backend. The UI is built, the AEO is optimized, and the cart logic is ready to connect to your systems.

Build & Activation

$35,000 one-time

Deploys to your domain in 3 days. Includes the 7-system stack mapping, 47 JSON-LD blocks per page, and seamless handoff to your CTO's engineering team.

Infrastructure & AEO Upkeep

$7,500 / month

Ongoing maintenance of the frontend layer. Weekly AEO updates, AutoShip calculator tuning, and acting as the buffer between the UI and your OMS failures.

2. White-Label Scaling (The Rural King Model)

Your new CEO needs new revenue channels. Every time PetMeds signs a B2B partner (like Rural King), they need a branded, functional node deployed in days, not months.

Per-Partner Build

$50,000 per partner

Deploy a new partner node in 3 days on our shared trunk. The Rural King node is already live and serving as the exact blueprint for this deployment.

Per-Partner Upkeep

$2,500 / month

Maintains the shared trunk infrastructure, ensuring 99.9% uptime for your B2B partners. This cost is easily absorbed by the revenue share PetMeds generates from the partner.

Why this works for PetMeds

Zero Risk: The working models are already live. You can click through them before signing anything.
Turnaround Friendly: Low upfront CapEx ($35K) with predictable OpEx that scales only when you sign new partners.
CTO Protection: I act as the external infrastructure engineer, managing the frontend and AEO layer so your internal team can focus on the SAP/Salesforce migration.
AI-Ready: This page itself utilizes the exact AEO schema architecture (47 JSON-LD blocks, entity graphs) that I will deploy for PetMeds to ensure you dominate AI search results.

💡 The Executive Summary: For less than the cost of a mid-level employee, PetMeds gets a fully functional, AI-optimized frontend layer that stabilizes the OMS integration and unlocks a scalable revenue engine for white-label partners.