Your data. Protected like it's ours.

What information does Rural King Pet Pharmacy collect?

Rural King Pet Pharmacy collects four types of information: account information (name, email, phone, shipping address), payment information (processed by PCI DSS Level 1 certified partners and never stored on our servers), prescription and pet information (veterinarian details and pet medical history needed to fill prescriptions), and order history (products purchased, delivery addresses, tracking data). We collect only what we need to fill prescriptions, ship orders, and provide customer service.

We do not collect Social Security numbers, driver's license numbers, biometric data, or precise geolocation. We do not track you across other websites. We do not use your pet's data to train AI models. We do not sell any of it.

How does Rural King Pet Pharmacy use my information?

We use your information for five specific purposes: to fill and ship prescriptions, to verify prescriptions with your veterinarian, to process payments, to provide customer service and order updates, and to improve the pharmacy experience. We do not use your data for advertising, we do not sell it, and we do not use it to train AI models.

Filling and shipping orders

Your account, prescription, and order information move through the OMS pipeline so we can pick, pack, and ship your medication. The Vet Portal handles prescription verification with your vet. Tracking data flows back through the OMS so you can see where your order is at any moment.

Customer service and order updates

Every support call, chat, or email becomes a case in Salesforce Service Cloud, linked to your order. Every customer-facing message — order confirmations, shipping updates, callback confirmations — fires from Iterable. You can opt out of non-essential messages from your account or by replying STOP to any text.

Improving the experience

We use aggregated, de-identified analytics to understand how the site is used — which pages get visited, where people get stuck, what searches return no results. This data cannot be traced back to you as an individual and is never sold.

We do not: use your data for advertising, sell your data to third parties, share your prescription data with anyone other than your veterinarian, or use your data to train machine learning models.

Who does Rural King Pet Pharmacy share my information with?

Rural King Pet Pharmacy shares information only with the service providers required to operate the pharmacy: payment processors, shipping carriers, prescription verification partners, and pharmacy staff. We do not sell customer data. We do not share prescription information with anyone other than your veterinarian and, when legally required, pharmacy regulators.

Categories of service providers

• Payment processors — PCI DSS Level 1 certified partners process your card. They receive the payment token, not the full card number.
• Shipping carriers — USPS, UPS, FedEx, and regional carriers receive your name, shipping address, and package contents information needed to deliver.
• Prescription verification partners — the Vet Portal connects to your veterinarian's office for prescription verification.
• Customer service platform — Salesforce Service Cloud stores your case history and provides the platform our agents use.
• Transactional messaging — Iterable delivers order confirmations, shipping updates, and case notifications.
• Subscription management — Ordergroove manages AutoShip subscriptions and delivery scheduling.

When we are legally required to share

We may share information when required by law: in response to a subpoena or court order, in response to a request from a state board of pharmacy or the FDA, or when necessary to report an adverse event or prevent serious harm. When we share under legal compulsion, we share only what is specifically required and we notify you unless legally prohibited from doing so.

Is Rural King Pet Pharmacy HIPAA compliant?

Yes. Rural King Pet Pharmacy is HIPAA compliant. All protected health information — including prescriptions, pet medical history, and veterinarian communications — is encrypted in transit and at rest. Access is restricted to licensed pharmacy staff on a need-to-know basis, and every access is logged and auditable.

What HIPAA covers here

The Health Insurance Portability and Accountability Act (HIPAA) governs how pharmacies handle protected health information (PHI). At Rural King Pet Pharmacy, PHI includes:

• Prescription details (medication, dosage, quantity, refill history)
• Veterinarian name and contact information
• Pet name, species, breed, weight, and medical notes required for safe dispensing
• Any notes a pharmacist adds during review
• Communication history with your veterinarian about a prescription

How we protect PHI

• Encryption in transit — all data between your browser and our servers uses TLS 1.2 or higher.
• Encryption at rest — every database and backup is encrypted with AES-256.
• Access controls — only licensed pharmacy staff can view PHI, and only when it's needed for a specific prescription or support case.
• Audit logging — every access to PHI is logged with the user, timestamp, and reason.
• Business associate agreements — every vendor that touches PHI has signed a HIPAA BAA with PetMeds.
• Breach notification — if a breach ever affects your PHI, we notify you within 60 days, as required by law.

Is my payment information secure?

Yes. Rural King Pet Pharmacy is PCI DSS Level 1 certified — the highest level of card payment security certification, the same standard banks use. Card data is encrypted, tokenized by our payment processor, and never stored on our servers. If you choose to save a card, only a token is stored — never the card number.

What is PCI DSS Level 1?

The Payment Card Industry Data Security Standard (PCI DSS) is a set of security requirements for any organization that handles credit card payments. Level 1 is the highest tier — it applies to organizations processing more than 6 million card transactions per year and requires:

• Quarterly network scans by an Approved Scanning Vendor (ASV)
• Annual on-site assessment by a Qualified Security Assessor (QSA)
• Full penetration testing of the cardholder data environment
• Continuous monitoring and intrusion detection
• Documented incident response plan tested annually

How your card is handled

1. You enter your card on our secure checkout page.
2. The card data is transmitted directly to our PCI DSS Level 1 certified payment processor.
3. The processor returns a token — a random identifier that represents the card but cannot be used to charge it without going through the processor.
4. We store the token and the last 4 digits (so you can recognize which card you used). We never store the full card number, CVV, or magnetic stripe data.
5. When you place a new order, we pass the token to the processor, which uses it to charge the card.

Does Rural King Pet Pharmacy use cookies?

Yes. We use essential cookies to keep you logged in and remember your cart, and analytics cookies to understand how the site is used. Essential cookies are required for the site to function. You can manage non-essential cookies from the cookie banner on your first visit, or from your browser settings.

What we do NOT use

• No advertising cookies
• No cross-site tracking pixels
• No third-party data sharing pixels
• No session recording that captures input fields

Managing cookies

You can manage cookies from the cookie banner on your first visit, or from your browser settings. Disabling essential cookies will break login and cart functionality. Disabling analytics cookies has no effect on your ability to shop, order, or manage AutoShip.

What are my privacy rights?

You have the right to access your data, correct it, delete it, export it, and opt out of non-essential communications. These rights are available to every Rural King Pet Pharmacy customer regardless of state. To exercise any right, email privacy@ruralkingpetpharmacy.com or call 1-800-738-6337 and ask for the Privacy Officer. Requests are handled within 30 days.

Your rights in detail

• Right to access — request a copy of the data we hold on your account. We respond within 30 days with a machine-readable export.
• Right to correct — update any inaccurate information. Most corrections you can make yourself from Account Settings. If something looks wrong that you can't fix, email us.
• Right to delete — request deletion of your account and personal data. We delete within 30 days, except records we're legally required to keep (see Section 08).
• Right to export — receive your data in a portable format (JSON or CSV) so you can move it elsewhere.
• Right to opt out — opt out of non-essential marketing messages at any time. Order confirmations and shipping updates continue because they're part of the service.
• Right to complain — file a complaint with us at privacy@ruralkingpetpharmacy.com, or with your state's consumer protection office.

How to exercise your rights

1. Email privacy@ruralkingpetpharmacy.com with the right you want to exercise.
2. Or call 1-800-738-6337 and ask for the Privacy Officer.
3. We verify your identity (usually by confirming details on your account).
4. We respond within 30 days. Complex requests may take up to 45 days with advance notice.

How long does Rural King Pet Pharmacy keep my data?

Account data is kept while your account is active and deleted within 30 days of account closure. Prescription records are kept for the period required by state and federal pharmacy law — usually 2 to 7 years depending on the state — and cannot be deleted earlier even at your request. Payment tokens are deleted immediately on account closure.

How do I delete my account?

Log into your account and select Delete Account, or email privacy@ruralkingpetpharmacy.com. We delete your account and personal data within 30 days, except records required for pharmacy compliance — including prescription records, which federal law requires us to retain. AutoShip subscriptions are cancelled automatically when your account closes.

How to close your account

1. Log into your account.
2. Go to Account Settings.
3. Scroll to the bottom and select Delete Account.
4. Confirm the deletion.

Or, if you'd rather not log in: email privacy@ruralkingpetpharmacy.com from the email address on your account. We'll confirm your identity and process the deletion.

What gets deleted

• Your account profile (name, email, phone, address)
• Saved payment methods (payment tokens are deleted immediately)
• AutoShip subscriptions (cancelled automatically)
• Marketing consent records (retained for 3 years to prove we honored your choice)

What is kept (and why)

• Order history — kept for 7 years for tax and business records
• Prescription records — kept for 2–7 years as required by state and federal pharmacy law
• Support case history — kept for 3 years from case closure

What is Rural King Pet Pharmacy's policy on children's privacy?

Rural King Pet Pharmacy is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has created an account, email privacy@ruralkingpetpharmacy.com and we will delete the account and associated data.

Prescriptions for pets can be ordered by anyone 18 or older with a valid prescription and payment method. We don't offer accounts for minors. If a minor needs medication for a pet, a parent or guardian must place the order.

Under the Children's Online Privacy Protection Act (COPPA), we are required to obtain parental consent before collecting any personal information from children under 13. Rather than implement a consent flow, we simply do not allow accounts for children under 13.

How will Rural King Pet Pharmacy notify me of policy changes?

When we make material changes to this policy, we email every registered customer at least 30 days before the change takes effect, and we post the updated policy on this page with a new "Last Updated" date. Minor changes — like fixing a typo — are made without notice. You can always see the current version at leadreadysite.com/ruralking-privacy.

What counts as a material change

• Adding a new category of data we collect
• Changing how we use or share data
• Changing retention periods
• Adding a new category of third-party service provider
• Changing your rights or how to exercise them

What doesn't count

• Fixing typos or clarifying existing language without changing meaning
• Updating contact information (address, email format)
• Reorganizing sections without changing content
• Adding examples that illustrate existing language

How we notify you

• Email — sent via Iterable to the email on your account
• Site banner — appears at the top of every page for 30 days before the change
• This page — the "Last Updated" date changes to reflect the new version

How do I contact the Privacy Officer?

Email privacy@ruralkingpetpharmacy.com or call 1-800-738-6337 and ask for the Privacy Officer. The Privacy Officer handles all data access, deletion, correction, and complaint requests, and coordinates with PetMeds and Rural King on privacy matters. We respond to every privacy request within 30 days.